Google’s Matt Cutts announced at the PubCon marketing conference that Google is rolling out a new much-anticipated link disavowal tool. Bad links from poor quality sites can harm a site’s rankings in Google, and Google has implemented this tool to let webmasters remove bad links from their link profile. TastyPlacement has been able to use this tool for clients at risk of being associated with spammy or shady sites. This feature can be extremely helpful in our WordPress SEO Service when we are identifying specific client issues.
The tool will operate by uploading a txt file that contains a list of domains that a webmaster wishes to disavow. There will also be a domain: operator that will let a webmaster disavow all links from a domain.
Here’s a sample of what a disavowal tool text file would look like:
http://www.shadysites.com/bad-post http://www.shadysites.com/another-bad-post domain: http://wwww.reallyshadysite.com
The tool is ostensibly live at the following domain:
Cutts warns that it’s always better to have bad links removed rather than disavow links with the tool, but recognizes that’s not always possible.