See the screenshot to the right. If a mobile user queries “text apps for android”, the user is shown mobile app install ads along with Google’s other features. You can see the green action text reads, “Download on Google Play.” Users are directed immediately to your app page on Google Play.
Adwords Mobile App Install Ad Management With TastyPlacement
Introduction to Mobile App Install Ads with Google Adwords (and Facebook, too)
If you’ve found this page your probably have learned that Google offers Mobile App Install Ads. App Install Ads work much like regular Google text ads except that instead of a click to your website, the ads take users to your mobile app install page within Google Play.
For companies hoping to secure more install of its apps, this marketing feature is as targeted as it gets.
Other Features of Mobile App Ads
Leverage App Install Ads with Analytics
- We implement expert Google Analytics management to oversee your campaign; Analytics is necessary to see how far your ad dollar is stretching.
- We are one of only 4 Google Analytics Certified Partner agencies based in Texas.
- Read our case study in which we tripled a client’s conversion rate and lowered Adwords cost-per-conversion by over 63%.
Michael David is the founder, current CEO, and lead strategist at TastyPlacement, based in Austin, Texas. He is the author of “WordPress 3.0 Search Engine Optimization” with the prestigious IT publisher, Packt Publishing. TastyPlacement performs search marketing campaigns, public relations, search engine optimization, social media consulting and online advertising for companies in a wide range of fields.