SEO Case Study: We Beat Lowes, Then We Beat Home Depot

Let’s Use SEO to Sell Replacement Windows Online

We love our client Window e-Store and they love us back. That’s because for over 5 years, our search engine optimization (SEO) has yielded 1st, 2nd, and 3rd place rankings for a large number of phrases related to replacement windows.

Window e-Store sells replacement windows that they manufacture direct to the public:

But Lowes and Home Depot Want to Sell Replacement Windows Direct to Consumers, DIY’ers, and Small Contractors Too

Home Depot is a formidable competitor in search rankings for any terms related to home improvement. Yet, we have consistently beaten Home Depot on behalf of Window e-Store leveraging our search engine optimization skills.

Here’s a sample query, taken on March 31, 2019 for “replacement windows online” the listings above Window e-Store are paid Google Ads listings–those positions cost money. You’ll note that Home Depot is attempting to rank for this phrase, but our clients is beating them out. Lowes has fallen even farther behind, although they were competitive in prior years:

 

Let’s Take a Look at Some More Terms–How Are We Doing?

This table below shows ranking positions for all sorts of search phrases. These are high-value, high-volume terms.