Google Ads is powerful–but Google doesn’t always play fair with you. That’s a polite way of putting it. I have worked with Google Ads since 2008, and I’ve learned that Google can be quite greedy.
It boils down to this: Google offers a lot of premium web traffic and can certainly bring you new customers, but “Google has garbage to sell you”, as we often say. Google is a massive ecosystem and part of that ecosystem offers lower quality clicks from children’s videos, low-quality publisher sites, shady and undisclosed “search partners”, and more. There are dangers there for sure.
While we remain one of the most highly certified agencies (by Google!) in the state of Texas–we put your interests first. We can help you navigate Google’s increasingly complex and increasingly unethical systems.
More straight talk: We were certified in Google Ads (Google called the service “Adwords” back then) in 2009, almost 2 decades ago. We’ve learned a few things.
Caution is warranted when engaging with Google Ads. It’s a complex platform, and Google’s job is to get revenue from you, the advertiser. Put another way, your interests as an advertiser don’t necessarily come first.
That said, there is an opportunity here. Google’s search traffic (a click coming from an individual entering a commercially-relevant query) can be transformatively powerul. The key is to manage the Google Ads system so that you are capturing the truly great clicks while staying clear of the poorer quality clicks.
Seeking out quality clicks in Google Ads might mean pursuing only Exact Match bids on keywords–even Phrase Match keywords are being expanded now into very loose associations with the actual query upon which you are bidding.
Tastyplacement really moved the needle for us. We used them for help with a website and some analytics problem of tracking we were having. The transition to GA4 analytics has been tricky, but with Aaliyah and Michael they helped sort us out and we did see an improvement over time that had sustained. While our current campaign is done, we would definitely use them again.
We have worked with Tasty Placement for many years and they are the best! Highly recommend them for many reasons – our google rankings are always on top, so responsive and easy to work with, extremely knowledgeable, and they go above and beyond for us time and time again!
You want to keep in mind important facts about working with Third Parties on your Google Ads campaign. You can read more about it here: Working with Third Parties.
