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UTM Codes: The Basics When you have multiple channels funneling web traffic to your website, UTM Codes let you control with precision how that web traffic is represented in Google Analytics. Here, look how slick this is… So an ad tagged like this: https://clientsite.com?utm_source=fb&utm_medium=cpc&utm_campaign=premium-phoenix&utm_content=carousel-phoenix-v2 Will appear like this in your Google Analytics: How it works […]
Multi-City Awareness Campaign Yields a Flood of New Customers Our client is an installer of kitchen & bathroom cabinets for remodels and new construction, and operates in multiple cities. Our challenge getting new residential customers comes down to simply competing for their attention: most folks already have cabinets, and even if their existing cabinets are […]
The longer you stare at Google Analytics, the more you see things that don’t make sense. Sometimes the irregularities pop right out, users who crawl every single page exactly once in a single session, or users who load up pages that can’t possibly exist a couple times every month. Most likely these abnormalities are caused […]
Let’s Use SEO to Sell Replacement Windows Online We love our client Window e-Store and they love us back. That’s because for over 5 years, our search engine optimization (SEO) has yielded 1st, 2nd, and 3rd place rankings for a large number of phrases related to replacement windows. Window e-Store sells replacement windows that they […]
Having duplicate Yelp listings for your business may make it difficult for potential clients to find you and is not ideal for your Local Campaign. If you are a business owner, but not necessarily Yelp-savvy, you might not be aware that you created duplicate listings for your business. This can happen while you’re trying to […]
Moving a WordPress site? We’ve moved WordPress sites 100s of times in connection with our WordPress SEO Services. Your site move will be easier and faster by following these tips. Essentially, we want to shrink the size of the site and its corresponding database (and do some cleaning/housekeeping). If you want to preserve a copy […]
Analyze your data for particular parts of the country to make better advertising decisions This task came up recently when we were analyzing a particular PPC campaign–one of our own, actually. We run some remarketing and display campaigns throughout the US and Canada. We are always looking for hour of the day optimization (dayparting as […]
Once you have built a form within Gravity Forms, we want to make sure our future website visitor receives an email confirmation that their entry has been submitted. You can easily set this up within WordPress. Before We Start: Confirmations, Email Confirmations, and Email Notifications Confirmation means the visual response that a web visitor sees on […]
How to Run Screaming… …Frog in Google Compute Engine There have been a few blog posts about using Screaming Frog to crawl extremely large sites. By controlling the depth of the crawl and your hardware resources, you can do quite a lot. For a year we crawled extremely large sites on a dedicated laptop with […]
Google Adwords has a bad rap these days. Companies are moving ad spend into social media–while missing hidden gems. Incidentally, I hear customers say all the time, “we tried Adwords and it didn’t work.” What they mean is, they tried search text ads in Adwords and that didn’t work. But Adwords is a constellation of ad […]
First Question: Why Use SVG Files With WordPress? Answer: File size. SVG Graphics Files can reduce image file size by 99%. With the use of SVG files, we’ve reduced the entire load size of https://tastyplacement.com to 311k at the time of this writing. SVG stands for Scalable Vector Graphics. Because an SVG file is vector-based, the image is essentially a tiny […]
There is no such thing as WordPress Hosting. It doesn’t exist.
Intro to Installing Dynamic Remarketing on Shopify Before we get started, let’s make one thing clear: The instructions below are only applicable to those of you wanting to set up Dynamic Remarketing through Google Analytics (GA). Before We Begin As with any Remarketing Campaign, make sure the following steps are completed before you continue: Enable […]
Let’s get started: PLAs/Google Shopping Feed for Magento Okay let’s begin. We are going to setup Google Product Listing Ads within the Magento system. Here are the steps we will take and what we are going to need? We are going to use Magento obviously. Then we are going to purchase an extension through MagModules […]
Do I even have to say it? It’s. A. Scam. Google themselves warn that “Google does not charge for inclusion in Google Maps. Be wary of invoices for services received — especially if nobody in the business remembers purchasing those services. Make sure to perform due diligence on any financial transaction.” This is just the […]
Here’s how to fix the dreaded “HTTP error” when uploading images through WordPress’ media uploader. We’ve seen this with JPG files and it basically boils down to filesize or just a bad file. These Tips Will Fix “HTTP Error” on Media Upload 99% of the Time: Shrink the Image: Use Photoshop or Pixlr (online photo […]
Michael David is the founder, current CEO, and lead strategist at TastyPlacement, based in Austin, Texas. He is the author of “WordPress 3.0 Search Engine Optimization” with the prestigious IT publisher, Packt Publishing. TastyPlacement performs search marketing campaigns, public relations, search engine optimization, social media consulting and online advertising for companies in a wide range of fields.