Our Humble Blog: SEO, WordPress, Marketing
Hello Einstein, and welcome–you are here because you are brainy and you want to know more about SEO, WordPress tips and tricks, local search, branding and marketing. Enjoy, and if you’d like to subscribe to our nuggets of wisdom, you can pick up an RSS feed through Feedburner, or follow us on Twitter..
Determining how and when Google Analytics 4 collects website event data
With Google Analytics 4 (GA4), Google’s next generation of Analytics, replacing Universal Analytics (UA) in July, it’s crucial to learn and analyze how GA4 processes data as well as its time frame. Why is tracking event-based data in GA4 important for search engine optimization? With GA4, we can analyze events and conversions in reports. We […]
Infographic: Fonts & Colors That Drive the World’s Top Brands
What Fonts and Colors Make a Perfect Logo? We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design. Share Our Fonts & Colors Infographic You’re […]
Research Shows a 23% Divergence Between UA and GA4
TLDR; To compare and contrast the way Universal Analytics (UA) and its newest version, Google Analytics 4 (GA4) collect data, we sampled multiple clients with both accounts over the month of October 2022. When comparing the UA and GA4 data side by side, we observed variations that average a 23% difference in the numbers between […]
How to Track Google Analytics Conversions on BuilderTrend’s iFrame Form
Let’s say you have a client who insists on using a third party webform on their site. In this case, the third party is BuilderTrend. For the client this is the best option because it merges with their office workflow and the actual process of building a house. For you, the agency, this is a […]
Test Results: How to Stop Google Re-Writing Your Title Tags in the SERPs
TLDR; Experiments show that adding square brackets to the title tag and/or turning H1/H2 headings into questions will break Google’s tendency to put something other than your title tag in the SERP links. Starting in about August of this year, us SEOs were shocked to discover that Google was rewriting the title links in the […]
Pro Tip: Track Your Website Goals in Google Analytics (and More)
Tracking Website Goals In Google Analytics Should Not Be Optional in 2021 & Beyond As TastyPlacement enters its 14th year of operation, we remain astounded how many new clients come to use with improper Google Analytics installations. We see it all, from mangled Google Analytics Snippets, to doubled Analytics Snippets. Far more common though, are […]
UTM Codes/Tags: A Quick Guide to Tagging Ads Like a Pro
UTM Codes: The Basics When you have multiple channels funneling web traffic to your website, UTM Codes let you control with precision how that web traffic is represented in Google Analytics. Here, look how slick this is… So an ad tagged like this: https://clientsite.com?utm_source=fb&utm_medium=cpc&utm_campaign=premium-phoenix&utm_content=carousel-phoenix-v2 Will appear like this in your Google Analytics: How it works […]
Social Media Case Study: Hundreds of New Customers From Core Facebook Campaign
Multi-City Awareness Campaign Yields a Flood of New Customers Our client is an installer of kitchen & bathroom cabinets for remodels and new construction, and operates in multiple cities. Our challenge getting new residential customers comes down to simply competing for their attention: most folks already have cabinets, and even if their existing cabinets are […]
How to Recognize the Indeed.com Robot and Other Unwanted Visitors
The longer you stare at Google Analytics, the more you see things that don’t make sense. Sometimes the irregularities pop right out, users who crawl every single page exactly once in a single session, or users who load up pages that can’t possibly exist a couple times every month. Most likely these abnormalities are caused […]
SEO Case Study: We Beat Lowes, Then We Beat Home Depot
Let’s Use SEO to Sell Replacement Windows Online We love our client Window e-Store and they love us back. That’s because for over 5 years, our search engine optimization (SEO) has yielded 1st, 2nd, and 3rd place rankings for a large number of phrases related to replacement windows. Window e-Store sells replacement windows that they […]
Merging Duplicate Yelp Listings: Tutorial for Business Owners (and Analysts)
Having duplicate Yelp listings for your business may make it difficult for potential clients to find you and is not ideal for your Local Campaign. If you are a business owner, but not necessarily Yelp-savvy, you might not be aware that you created duplicate listings for your business. This can happen while you’re trying to […]
Before Moving a WordPress Site, Follow These Tips
Moving a WordPress site? We’ve moved WordPress sites 100s of times in connection with our WordPress SEO Services. Your site move will be easier and faster by following these tips. Essentially, we want to shrink the size of the site and its corresponding database (and do some cleaning/housekeeping). If you want to preserve a copy […]
Analytics Tutorial: How to Segment Out Time Zones & Regions
Analyze your data for particular parts of the country to make better advertising decisions This task came up recently when we were analyzing a particular PPC campaign–one of our own, actually. We run some remarketing and display campaigns throughout the US and Canada. We are always looking for hour of the day optimization (dayparting as […]
How to Set Up Form Confirmation Emails in WordPress (Gravity Forms)
Once you have built a form within Gravity Forms, we want to make sure our future website visitor receives an email confirmation that their entry has been submitted. You can easily set this up within WordPress. Before We Start: Confirmations, Email Confirmations, and Email Notifications Confirmation means the visual response that a web visitor sees on […]
How to Run Screaming Frog in Google Compute Engine
How to Run Screaming… …Frog in Google Compute Engine There have been a few blog posts about using Screaming Frog to crawl extremely large sites. By controlling the depth of the crawl and your hardware resources, you can do quite a lot. For a year we crawled extremely large sites on a dedicated laptop with […]
Google’s In-Market Audiences is Pure Gold for Auto Dealers and You’re Missing it
Google Adwords has a bad rap these days. Companies are moving ad spend into social media–while missing hidden gems. Incidentally, I hear customers say all the time, “we tried Adwords and it didn’t work.” What they mean is, they tried search text ads in Adwords and that didn’t work. But Adwords is a constellation of ad […]
