Entries by Michael David

Research Shows a 23% Divergence Between UA and GA4

TLDR; To compare and contrast the way Universal Analytics (UA) and its newest version, Google Analytics 4 (GA4) collect data, we sampled multiple clients with both accounts over the month of October 2022. When comparing the UA and GA4 data side by side, we observed variations that average a 23% difference in the numbers between […]

Pro Tip: Track Your Website Goals in Google Analytics (and More)

Tracking Website Goals In Google Analytics Should Not Be Optional As TastyPlacement enters its 17th year of operation, we remain astounded how many new clients come to use with improper Google Analytics installations. We see it all, from mangled Google Analytics Snippets, to doubled Analytics Snippets. Far more common though, are websites without Goal Conversion […]

Social Media Case Study: Hundreds of New Customers From Core Facebook Campaign

Multi-City Awareness Campaign Yields a Flood of New Customers Our client is an installer of kitchen & bathroom cabinets for remodels and new construction, and operates in multiple cities. Our challenge getting new residential customers comes down to simply competing for their attention: most folks already have cabinets, and even if their existing cabinets are […]

SEO Case Study: We Beat Lowes, Then We Beat Home Depot

Let’s Use SEO to Sell Replacement Windows Online We love our client Window e-Store and they love us back. That’s because for over 5 years, our search engine optimization (SEO) has yielded 1st, 2nd, and 3rd place rankings for a large number of phrases related to replacement windows. Window e-Store sells replacement windows that they […]

Analytics Tutorial: How to Segment Out Time Zones & Regions

Analyze your data for particular parts of the country to make better advertising decisions This task came up recently when we were analyzing a particular PPC campaign–one of our own, actually. We run some remarketing and display campaigns throughout the US and Canada. We are always looking for hour of the day optimization (dayparting as […]