Michael David is the founder, current CEO, and lead strategist at TastyPlacement, based in Austin, Texas. He is the author of "WordPress 3.0 Search Engine Optimization" with the prestigious IT publisher, Packt Publishing. TastyPlacement performs search marketing campaigns, public relations, search engine optimization, social media consulting and online advertising for companies in a wide range of fields.
Our Free Website Uptime Monitor Runs in Google’s AppScript Environment, and Is 100% Effective and 100% Free. Follow These Instructions to Build One for Yourself or Your Agency Website uptime has consistently been understood to be a ranking factor; it’s obvious that a search engine would tend to reward a website that was consistently online. […]
What Fonts and Colors Make a Perfect Logo? We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design. Share Our Fonts & Colors Infographic You’re […]
TLDR; To compare and contrast the way Universal Analytics (UA) and its newest version, Google Analytics 4 (GA4) collect data, we sampled multiple clients with both accounts over the month of October 2022. When comparing the UA and GA4 data side by side, we observed variations that average a 23% difference in the numbers between […]
Tracking Website Goals In Google Analytics Should Not Be Optional As TastyPlacement enters its 17th year of operation, we remain astounded how many new clients come to use with improper Google Analytics installations. We see it all, from mangled Google Analytics Snippets, to doubled Analytics Snippets. Far more common though, are websites without Goal Conversion […]
If you want to connect your Google DataStudio reports and use your database as a DataStudio Data Source, we can do this in a few steps, here’s the overview
Multi-City Awareness Campaign Yields a Flood of New Customers Our client is an installer of kitchen & bathroom cabinets for remodels and new construction, and operates in multiple cities. Our challenge getting new residential customers comes down to simply competing for their attention: most folks already have cabinets, and even if their existing cabinets are […]
The longer you stare at Google Analytics, the more you see things that don’t make sense. Sometimes the irregularities pop right out, users who crawl every single page exactly once in a single session, or users who load up pages that can’t possibly exist a couple times every month. Most likely these abnormalities are caused […]
Let’s Use SEO to Sell Replacement Windows Online We love our client Window e-Store and they love us back. That’s because for over 5 years, our search engine optimization (SEO) has yielded 1st, 2nd, and 3rd place rankings for a large number of phrases related to replacement windows. Window e-Store sells replacement windows that they […]
Analyze your data for particular parts of the country to make better advertising decisions This task came up recently when we were analyzing a particular PPC campaign–one of our own, actually. We run some remarketing and display campaigns throughout the US and Canada. We are always looking for hour of the day optimization (dayparting as […]
