Multi-City Awareness Campaign Yields a Flood of New Customers Our client is an installer of kitchen & bathroom cabinets for remodels and new construction, and operates in multiple cities. Our challenge getting new residential customers comes down to simply competing for their attention: most folks already have cabinets, and even if their existing cabinets are […]
The longer you stare at Google Analytics, the more you see things that don’t make sense. Sometimes the irregularities pop right out, users who crawl every single page exactly once in a single session, or users who load up pages that can’t possibly exist a couple times every month. Most likely these abnormalities are caused […]
Let’s Use SEO to Sell Replacement Windows Online We love our client Window e-Store and they love us back. That’s because for over 5 years, our search engine optimization (SEO) has yielded 1st, 2nd, and 3rd place rankings for a large number of phrases related to replacement windows. Window e-Store sells replacement windows that they […]
Analyze your data for particular parts of the country to make better advertising decisions This task came up recently when we were analyzing a particular PPC campaign–one of our own, actually. We run some remarketing and display campaigns throughout the US and Canada. We are always looking for hour of the day optimization (dayparting as […]
Once you have built a form within Gravity Forms, we want to make sure our future website visitor receives an email confirmation that their entry has been submitted. You can easily set this up within WordPress. Before We Start: Confirmations, Email Confirmations, and Email Notifications Confirmation means the visual response that a web visitor sees on […]
Google Adwords has a bad rap these days. Companies are moving ad spend into social media–while missing hidden gems. Incidentally, I hear customers say all the time, “we tried Adwords and it didn’t work.” What they mean is, they tried search text ads in Adwords and that didn’t work. But Adwords is a constellation of ad […]
First Question: Why Use SVG Files With WordPress? Answer: File size. SVG Graphics Files can reduce image file size by 99%. With the use of SVG files, we’ve reduced the entire load size of https://tastyplacement.com to 311k at the time of this writing. SVG stands for Scalable Vector Graphics. Because an SVG file is vector-based, the image is essentially a tiny […]
