Entries by Michael David

How to Backup WordPress the Right Way

I wouldn’t trust a plugin to do a WordPress backup, but if you must, try UpDraft and cross your fingers. First of all, how will you ever know that the plugin is secure? How will you know if the plugin is working correctly? Finally, you’ll need the plugin to restore the backup–what if the plugin […]

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How to Make a Sitemap w/ Screaming Frog SEO Spider (+Video)

Introduction (Video Below) The following is a transcription of the video that appears below Hi. This is Michael David from Tasty Placement. I’m the author of WordPress Search Engine Optimization, now out on 2nd Edition on Packt Publishing. My agency is a Google Marketing Platform (analytics) certified agency and Google Certified Adwords Partners.   What […]

How to Log Into WordPress

It’s very easy, you just need to know the name of the standard page for the login screen: Go to your website in a browser. Type in the following after the website name: /wp-admin, so www.yoursite.com/wp-admin/ You’ll see a login screen. Enter your User Name and Password. If You Like This WordPress Tip: Check out […]

Getting Started With WordPress

A Complete Starter Guide to Writing, Editing and Maintaining Your WordPress Site Updated for 2016! Congratulations on setting up your first WordPress website. This is a guide to writing and editing web pages on your WordPress site.  As you use, update, and maintain your site, you will begin to understand why WordPress is one of […]

Click to Call Tracking With Google Tag Manager: Tutorial

…with a bonus: Mobile Device Detection (updated for July 2017) Here’s the need: we have a responsive website, as pretty much 1/3 of the web has these days. We love receiving emails through our contact form from customers, and they are easy to track as Goals in Google Analytics and we feel they represent a more […]

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A PPC Case Study of Awesome Excellence

How we tripled a client’s PPC conversion rate in 6 weeks, and lowered Google Adwords cost-per-conversion by 63.22% We love conversion rate optimization and cost-per-conversion optimization. This is the heart of the matter–it sits at the core of what any advertising campaign should look towards. This case study will show how we did the following […]