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Infographic: Fonts & Colors That Drive the World’s Top Brands

January 26, 2023/7 Comments/in Infographics/by Michael David

What Fonts and Colors Make a Perfect Logo?

We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design.

Logo & Font Color Infographic

Share Our Fonts & Colors Infographic

You’re free to display our infographic on your website; however, the license we grant you requires that you properly and correctly attribute the work back to us with a link to our website by using the embed code provided below or simply by linking to our homepage:

Embed Code

<div style="width: 420px;">
<a href="https://tastyplacement.com/wp-content/uploads/Logo-and-Font-Color-Infographic-Full.jpg">
<img src="https://tastyplacement.com/wp-content/uploads/Logo-and-Font-Color-Infographic-Reduced.jpg" alt="Fonts & Colors Infographic" /></a>
Infographic authored by TastyPlacement, <a href="https://tastyplacement.com/">an Austin, TX-Based SEO, Digital Marketing, and web design agency</a>. To view the original post, <a href="https://tastyplacement.com/infographic-fonts-colors-logos">click here</a>.
</div>

About the Study: The Details

We based our research on the latest Forbes list of the world’s most powerful brands. Since brands frequently change or update their logos, our study reflects only the logos featured on the list. The color white was not included as a design feature if other colors were present. Apple’s white logo was the only exception.

The Results

We found that most brands opt for a blue logo featuring the world’s most popular sans-serif font, Helvetica. Serif fonts ended up being the least used typeface, although it hasn’t stopped Google from being listed as the #5 top brand in the world.

…and the thumbnail!:

Tags: infographics, Popular
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7 replies
  1. Kyle Sanders says:
    March 27, 2013 at 12:14 pm

    Another epic infographic. Makes me wonder how much something like logo color impacts website conversion rates..

    Reply
  2. Dhaval M. says:
    March 28, 2013 at 11:06 am

    Superb. But I wonder if the companies who use “logo only” also attach an audio with their ads or somehow bring the consumer another sensory perception as to obtaining their brand name.

    Was definitely surprised by “Blue” but blue is so generic. There are a million shades of blue nowadays. Is there any particular blue that is prominent? I thought the winner would be red!

    Anyway, nice little infographic. Thanks for the data!

    Reply
    • Kim Phillips says:
      December 20, 2013 at 7:14 am

      Blue is so popular because it conveys trustworthiness. This post caused me to revisit my branding portfolio at http://getlucid.net/portfolio/branding/ to see how much blue I was unconsciously using. Turns out, blue is in the majority of the logo examples there.

      Reply
  3. Rudi says:
    April 1, 2013 at 3:10 pm

    Great job! However, you should’ve found the proper Ford logo rather than running a quick trace on that Ford logo ;)

    Reply
  4. Chris says:
    April 1, 2013 at 9:15 pm

    I think it’s a great idea, but very inaccurate. UPS is Brown, “What can Brown do for you”, Verizon is red, Disney is blue, and I doubt Hyundai and Dell can be considered a top brand.

    Reply
  5. Yogesh Mankani says:
    April 22, 2014 at 9:10 am

    Very Creative Infographic, featured here : http://theneodesign.com/creative-best-infographics-for-designers-and-developers/

    Reply
  6. Kuldeep says:
    August 11, 2014 at 12:07 am

    Awesome infographic design. Really a creative one.
    Thanks for sharing it :)

    Reply

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