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Research Shows a 23% Divergence Between UA and GA4

TLDR; To compare and contrast the way Universal Analytics (UA) and its newest version, Google Analytics 4 (GA4) collect data, we sampled multiple clients with both accounts over the month of October 2022. When comparing the UA and GA4 data side by side, we observed variations that average a 23% difference in the numbers between […]

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How to Track Google Analytics Conversions on BuilderTrend’s iFrame Form

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Let’s say you have a client who insists on using a third party webform on their site. In this case, the third party is BuilderTrend. For the client this is the best option because it merges with their office workflow and the actual process of building a house. For you, the agency, this is a […]

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Test Results: How to Stop Google Re-Writing Your Title Tags in the SERPs

TLDR; Experiments show that adding square brackets to the title tag and/or turning H1/H2 headings into questions will break Google’s tendency to put something other than your title tag in the SERP links. Starting in about August of this year, us SEOs were shocked to discover that Google was rewriting the title links in the […]

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