• Austin SEO
    • TastyPlacement in the Press
    • Meet the Team
  • Blog
  • Services
    • SEO Services
      • WordPress SEO Service
      • Magento SEO Services
      • Conversion Rate Optimization
      • Why Google Certification Matters
    • PPC & Adwords
      • Adwords & PPC Management
      • Remarketing Services
      • Display Ad Management
      • Facebook Ad Management
      • Pinterest Ad Management
      • Google Ad Grants Management for Non-Profits
      • Adwords App Install Ad Management
      • Product Listing Ad Management
    • Analytics & Data
      • Analytics and Monitoring
      • Google Tag Manager Experts
      • Data Studio Development & Consulting
    • Social Media & Local Marketing
      • Social Media Marketing
      • Local SEO
    • Web Development
      • Mobile Website Design
      • WordPress Development
  • Case Studies
    • SEO Case Studies
      • SEO Case Study: We Beat Lowes, Then We Beat Home Depot
      • SEO Case Study: Total Domination in Houston for Medical Provider
    • Analytics Case Studies
      • Case Study: Updated Design Yields 43% Increase in Conversion Rate
      • Case Study: PPC Optimization Yields Tripled Conversion Rate
    • Social Media Case Studies
      • Social Media Case Study: Hundreds of New Customers From Core Facebook Campaign
  • Portfolios
    • Display Ad Portfolio
    • Design Portfolio
    • Infographic Portfolio
    • SEO Testimonials
  • Contact
    • New Customers: Get to Know Us
    • Customer Service & Support
    • Referral Program
    • SEO Training Seminars
    • Job: Paid Search/PPC/Adwords Analyst
    • Job: Local Digital Marketing Specialist
    • Job: SEO/Marketing Junior Analyst
    • Privacy Policy & Terms of Use
  • Menu Menu

How to Get a Google Maps Business Panorama, a Step-by-Step Guide

December 21, 2012/1 Comment/in Local Maps and Local Listings/by Michael David

Awesome New Google Business Panoramas Extend Street View Technology

We recently noticed business panoramas appearing on Google Places/Maps pages for a number of businesses in Austin, TX. These business panoramas operate just like Google Street View, and in fact, in some cases you can follow the street view right through the doors of a business and into the inside. You can try it by visiting local restaurant J. Blacks Google Places Page (just follow the arrows out the door!).

Here’s a screenshot of our new panorama, and it links to the panorama itself:

Google Maps Panorama

 

How to Get Google Business Panoramas for Your Places Listing

We got our panorama up in about 8 days from start to finish–you’ll need an outside vendor to do it. Here are the steps you’ll need to follow:

  • Start with a Google Places page. You’ll need a verified Google+ Local/Google Places/Maps listing. If you’ve got duplicate listings, you’ll want to clean that up first. Also, if you have multiple locations, you will need to secure (and pay for) separate panoramas.
  • Find a Google-authorized provider. You can’t shoot these panoramas yourself. You need to select from a list of authorized providers (“Trusted Photographer”) and make your own deal with them. You can go here to find a Google Trusted Photographer in your area.
  • Arrange your photo shoot. You’ll arrange a time and price with the Trusted Photographer. We got an appointment the next day from Olive Tree Photography in Austin (sadly, as of 2015, Olive is no longer offering this service), and they came out the next day.
  • Your Photographer does the rest. Your Trusted Photographer has a special camera, special software, and back-door access to your Google+ Local page, so they’ll make the upload to your page on their own. Ours was posted in 6 or 7 days after the shoot. We also got about 20 high-quality still shots for our local page. Check with your provider, this service might be optional, but ours was included in our price of about $270, we opted for a bare-bones service. The range will generally be $250 to $650.

About the Photo Shoot

We were obviously interested in the technology involved, and were expecting a camera more like the spaceship-shaped cameras used on Google’s mapping vehicles, but the camera setup was surprisingly compact and ordinary looking:

 

Google-Photo-Shoot

 

Pictured above is the Olive Tree team at work. The entire shoot took about 25 minutes.

The SEO and Marketing Benefits

We see the business photos as obviously beneficial to a company’s marketing program. Google Maps is still the king within the world of local listings, at least for the time being, and having a view of your business available to new customers is a great way to introduce yourself.

Furthermore, we surmise that adding this feature to a Google+ Local page serves to enhance the listing, which is always beneficial for ranking within the local system. It may also serve to give the listing further verification and authority.

In short: it’s a no-brainer.

Embedding the Panorama

More good news: you can embed the panorama just as you would embed a map. You simply browse to your panorama and play with it until you have the exact orientation you want and then click the link icon at the upper left of the panorama window. You’ll see the familiar link menu pop up. You can see our panorama embedded on our TastyPlacement team page.

If you do choose to go forward with a panorama, good luck with your photo shoot!

 

Tags: Google Local, Local SEO
Share this entry
  • Share on Facebook
  • Share on Twitter
You might also like
Google 7-Pack Replaces 10-Pack
How Does Google Local Order Its Results?
Before You Move Your Business
Free Local Listings for SEO
Pubcon Austin 2013 How to Get “Show Map of” Tag to Appear in Google Results
New Places for Business Bulk Upload Tool
1 reply
  1. Verona
    Verona says:
    February 23, 2013 at 12:44 pm

    Hi there! I could have sworn I’ve been to this blog before but after reading through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely delighted I found it and I’ll
    be book-marking and checking back often!

    Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tutorials & Case Studies

  • Analytics
  • Backlink Strategies
  • Case Studies
  • Infographics
  • Internet Marketing
  • Local Maps and Local Listings
  • Magento
  • Mobile SEO
  • Our Book: SEO for Wordpress
  • PPC
  • Programming & PHP
  • SEO
  • SEO Power Tools
  • SEO Resources
  • Social Media Marketing
  • Updates & News
  • Web Design
  • WordPress

Our Most Recent Tutorials & Case Studies

  • Test Results: How to Stop Google Re-Writing Your Title Tags in the SERPs
  • Pro Tip: Track Your Website Goals in Google Analytics (and More)
  • How to Connect Google DataStudio to MySQL Database (cPanel Flavor)
  • UTM Codes/Tags: A Quick Guide to Tagging Ads Like a Pro
  • Social Media Case Study: Hundreds of New Customers From Core Facebook Campaign

Search

Archives & Tutorial Categories

  • Analytics
  • Backlink Strategies
  • Case Studies
  • Infographics
  • Internet Marketing
  • Local Maps and Local Listings
  • Magento
  • Mobile SEO
  • Our Book: SEO for Wordpress
  • PPC
  • Programming & PHP
  • SEO
  • SEO Power Tools
  • SEO Resources
  • Social Media Marketing
  • Updates & News
  • Web Design
  • WordPress

Austin SEO Company, TastyPlacement

TastyPlacement
4150 Freidrich Ln Ste C
Austin, TX 78744
Tel: (512) 535-2492

Google Maps: Get Directions or Read Our Awesome Reviews

Quick Navigation: Our Most Important Pages

  • Austin SEO [Home]
  • WordPress SEO Service
  • PPC Management
  • Social Media Marketing
  • Analytics and Monitoring
  • Remarketing Experts
  • Conversion Rate Optimization
© Copyright - TastyPlacement. Made in Austin, Texas
  • Twitter
  • Facebook
Setting Up a Stripe.com Single Payment Page for WordPress Pubcon Austin 2013 Pubcon Roundup Austin 2013: 100 Top Tools, Tips, and Tricks
Scroll to top