TastyPlacement’s Local and International Coverage, Mentions, Contributions, and Quotations in the Press and Media
Michael David’s Author Page on Amazon.com
PPC Case Study Published in Google Analytics Partner Company Library
We authored a case study demonstrating a technique to increase conversion rates on PPC campaigns. The study is published on Google.com (it’s a PDF).
Michael David Quoted in Bloomberg/Business Week Article: How to Get Started in SEO
04/28/11: BusinessWeek article about how to learn about search engine optimization skills. Michael suggests a range of free online tools to boost your knowledge of SEO.
TastyPlacement Research Covered on OpenForum: New Study Reveals Best Social Media for Search Ranking
Published April 30, 2012. Article by Courtney Rubin. Full article available on Open Forum.
On Business Insider:
Testing Social Signals” Infographic Featured on Business Insider
“Using Google+ Is The Best Way To Boost Your Website’s Search Ranking With Social” Article by Matt Lynley. Published April 30, 2012. Full article available on Business Insider.
Search Engine Journal:
TastyPlacement’s Lead Strategist, Michael David, Inteviewed by Search Engine Journal
2013: Michael David was interviewed by Search Engine Journal following his presentation at Pubcon on Responsive Design.
Michael David Quoted in Austin American Statesman: Black Hat SEO Comes to the US Senate?
7/31/09: Austin American Statesman article about Senator K.B. Hutchison’s Hidden Website Text [Link removed at source]. Michael is quoted near the end of the article.
Recruiting Website Dice.com Features Infographic
2015: International recruiting website Dice.com (UK) featured our Fonts and Colors of the World’s Top Brands study in its article The Top 5 Branding and Corporate Design Infographics.
CreativeBloq Honors TastyPlacement Infographic
2015: When CreativeBloq scoured the web for their feature on “The 90 Best Infographics,” they selected TastyPlaccement’s infographic on Fonts and Colors that Drive the World’s Best Brands to feature.
WebProNews featured our study and infographic on social signals
2013: You can read the full WebProNews article here.
KXAN TV interviews TastyPlacement
2015: KXAN interviewed Michael David of TastyPlacement in connection with the Jade Helm controversy that erupted in the Bastrop area east of Austin in the Summer of 2015.
France’s PaperBlog.fr Features TastyPlacement Infographic
2015: France’s PaperBlog.fr featured an article on TastyPlaccement’s infographic on Fonts and Colors that Drive the World’s Best Brands to feature.
Michael David’s Strategic PPC Article Promoted on SEOmoz Daily SEO Blog
“Outsmarting Your Competition in High-Stakes PPC Markets” Posted January 10, 2012. Full post available on SEOmoz blog.
TastyPlacement Press Kit and Graphics
Please use these official logos when citing TastyPlacement, links are welcome when citing our work.
TastyPlacement Logo with Dark Text, PNG 24-bit
TastyPlacement Logo with Light Text (background shown for contrast, not part of image), PNG 24-bit
The Austin American Statesman newspaper reported today that Texas Republican Senator Kay Bailey Hutchison’s campaign website is riddled with hidden phrases such as “rick Perry gay” (Governor Rick Perry is Senator Hutchison’s opponent in the race for Texas Governor. The story broke here, in the Statesman’s Postcards section. The hidden text is a thinly veiled a attempt to capture rankings for a wide variety of phrases.
The CSS display:none Tag
The Senator’s website (site has been taken down–as of July 30, 2009) displayed nearly 2300 phrases–all hidden by the CSS tag, “display: none.” Among these phrases are “rick perry biography,” “governor perry texas”, and the now-infamous “perry gay.” A snippet of the 2300-line code appears below.
<div id="Layer1" style="display:none;">rick perry yell leader www celebratingtexas celebratingtexas texans protecting our water environment and resources cooper tire texarkana texans for life coalition bruchard nodes
The offending phrase was promptly removed after the Statesman broke the story.
Google strictly forbids hidden text and links, as set forth in their webmaster guidelines. Specifically, Google advises against “Using CSS to hide text”.
Michael of TastyPlacement was quoted in the article; you can read here.
Expert Google Analytics Consulting Services
Have earned acceptance to Google’s exclusive Google’s Marketing Platform Certified program. There are only 500 GMP companies worldwide.
Google describes member partners as follows: “Certified Partners are vetted by Google and meet rigorous qualification standards…”
TastyPlacement Takes Google Analytics to the Next Level
At TastyPlacement, we harness the full power of Google Analytics to show you insights into your consumers’ behavior that you never dreamed were possible. Our analytics consulting company was an early adopter and has been a Google Analytics Certified Partner for nearly a decade. As such, we understand that Google Analytics’ uses are infinite and go beyond web performance metrics, such as “bounce rate” and “time on site”. We are interested in the next level of analytics data that can isolate consumer behavior down to any dimension: time of day, city, country, device, monitor size, etc. This makes Google Analytics an invaluable tool for anyone who wants to get the most of their advertising budget.
We Set Up Customized Google Analytics Installations
Included in all of our marketing campaigns, our custom Google Analytics installations track the digital performance metrics important to your business and industry. Our Google Analytics consulting company understands that each business is different and requires tailored web performance monitoring that looks at a variety of metrics, such as:
- the time of day customers are viewing your site and when they are buying
- whether mobile visitors are converting into customers at a higher or lower rate than desktop or tablet users
- which geographic area’s visitors are more likely to make a purchase
- your website’s load times for visitors all across the world
- and THOUSANDS of additional metrics, events, and variations
Case Study: Texas Visitors, Conversion Rate by Device
The screen to the left shows a highly customized Google Analytics installation that has been segmented to include only Texas visitors. To report more accurate data, our Google Analytics consulting experts filtered out less-relevant traffic from spam bots and web crawlers. Next, we used advanced segments to divide users based on which device they used to view your site: desktop computer, tablet, mobile phone.
What We Want to Know About Our Visitors
By isolating our users into device groups, we can compare the metric that really matters: conversion rate. In other words, we can determine which devices are converting better. In our example, our analysis determined that consumers using tablets purchased at the highest rate, while mobile visitors were the least likely to purchase.
By leveraging advanced Google Analytics features to monitor web performance, we can make strategic decisions backed by data. In this scenario, we can optimize design elements for high-performing devices and adjust your PPC campaigns toward or away from particular devices, and more.
Case Study: Conversion Rate By Ad Campaign
If your business runs multiple ad campaigns in Google Ads, TastyPlacement can isolate your conversion rate by ad campaign. Our Google Analytics consultants will identify low-performing (and high-performing) ad campaigns quickly and precisely. High-performing campaigns can be pushed forward, and poor campaigns can be paused or improved. The screen to the left shows a custom Google Analytics installation used to compare conversion rates by ad campaign.
Combine Google Analytics With Experimentation
Through Google Analytics, we have the ability to isolate and quickly identify which campaigns have the best and worst performance. This allows us to undertake experimental campaigns with far less risk — and far greater rewards if they succeed. For example, we developed and tested a campaign on behalf of a client to target a rural, underserved market: West Texas. The experiment paid off: it turns out that other companies were missing the opportunity to target this unique area. Our advanced Google capabilities kept us informed of our performance by the minute.
Benefits of Hiring a Google Analytics Consulting Service
Clients seeking a Google Analytics consulting service often ask us whether there are more powerful enterprise platforms available. Yes, there are many available analytics platforms, but at TastyPlacement we believe Google Analytics is a better choice because:
- Google Analytics is free. It keeps costs down, and Google is unlikely to go out of business.
- Google Analytics offers the most complete integration with Google Ads, which allows us to better optimize your PPC campaigns.
- Google Analytics is adept at filtering out meaningless spam and bot traffic, which results in more accurate and meaningful data.
A common question I hear from customers is “when will I see strong rankings from my SEO work?” That’s a good question, and there are several reasons why SEO is more “process” than “event”. Let’s take it step-by-step and break down why SEO campaigns take a little time to develop their full power.
Getting Links Takes Time
First of all, securing inbound links takes time. A typical white hat SEO campaign will involve writing to other websites and web directories and inviting those other websites to link to our own. Without an SEO campaign, links from other websites take years to develop naturally. One way of looking at an SEO campaign is a process that accelerates what would occur naturally. And, as we all know, inbound links are counted by all great search engines as a “vote”–sites with inbound links are deemed stronger, and hence are ranked better.
This process of writing to other websites takes time. Even if you or your SEO consultant completed say, 100 requests in a day, the webmasters of those 100 other sites may not get around to answering immediately. I have received messages back from other websites over a year after I have made the link request. So, you’ll get some links quickly, and some links will take much longer. The good news is that when you do undertake link requests, you can reasonably expect that your requests will bear fruit down the road, and it’s good to know that you’ve got some links that will be coming in months down the road. It’s like saving for a rainy day.
Once You Get an Inbound Link, It Takes Time for That Link to Be Indexed
Now, let’s assume that a few weeks have passed, and you have secured 50 valuable inbound links from 50 great websites all pointing to yours; remember, you requested 100 and you will never get every link you ask for so this example might even be very rosy. Some webmasters will never answer your request, and some will not link back for whatever reason.
But, so far so good, you have some links pointing into your site.
But wait–Google and Yahoo may not get around to indexing those 50 pages for days or weeks. Google will generally index most sites in 3 to 4 weeks; Yahoo takes quite a bit longer, and MSN longer still (as these 2nd tier search engines improve their technology, look for their indexing speed to catch up; they are slow to index and they know it). And, until the search engines update their indexes of the pages that link to your site, it’s as if the link doesn’t exist.
And if that wasn’t complicated enough, search engines are not slaves to webmasters–search engines do not index every page they find. So, even if Google comes upon a web page with a link to your site, it may index that page immediately, it may return a few times before the page is indexed. In that case, some links may take months to be indexed.
Only after your link is indexed do you enjoy the inbound linking power that that site gives you.
The Sites that Link to You Have to Wait for Their Links Too
And, don’t forget that the sites that link to you are “living” websites too. The strength of their web presence is based upon the links that they receive–and that landscape is constantly changing. When your site is new, the sites willing to link to you are going to tend to be new as well. As such, the inbound linking power of the sites that link to you will tend to be on the lite side. However, those sites will grow into stronger sites as they age, and then the inbound links that you enjoy from other sites will rise with that tide.
The Sandbox Effect
And then, of course, there is the sandbox effect. The sandbox effect refers to the phenomenon of a temporary ranking penalty applied to newer websites that undergo rapid expansion in either size or inbound links. The effect is fiercely debated and never conclusively proven either for or against.
Google’s informal mouthpiece, Google employee Matt Cutts, has publicly stated: “[t]here are some things in the algorithm that may be perceived as a sandbox that doesn’t apply to all industries.” Mr. Cutts’ statements are carefully crafted, frustratingly rare, and are widely regarded as extremely reliable.
And so, the sandbox effect may serve to temporarily dampen the effects of any promotional campaign that you undertake.
The lesson? Patience.
Your Customers Are Mobile-Ready…Are You?
Mobile Website Design and Mobile Marketing
What happens when a mobile user browses to your site? Mobile browsers do not render 99% of web pages in the same manner as a PC browser. And so, your users might see a meaningless jumble of images and text, with no visible navigation; Don’t expect to turn one of these millions of mobile browsing customers into a sale.
When we first wrote this page in 2008, we were way ahead of the curve. Now, the move to mobile is even more compelling.
The numbers of mobile users continue to increase with each passing month. We typically see our clients with a percentage of mobile users between 5% and 10% of total website visitors, although a few of our clients have 30% of their website traffic originate from mobile devices.
Automatic Mobile Browser Detection & Fully Responsive Mobile Design
If you visit this site from a mobile browser, you’ll automatically be directed to a slimmed-down version of our site that is specifically design for mobile browsers. This automatic detection provides a seamless experience for your mobile customers. After all, Google delivers search results to mobile devices, why not give your customers the mobile experience they expect.
We achieve this automatic browser detection with some advanced server-side coding that we have tested on several servers and with about 25 mobile browsers and hand-held devices.
The Mobile User: High Income, Decision Maker, Ready to Buy
The number of web pages served in the US to mobile browsers (PDAs, phones, handhelds, etc.) is expected to soon reach 1% of all internet pages served. Naturally, mobile browsers tend to be higher income and represent a higher percentage of business decision-makers than your average browser. Also, mobile browsers tend to be closer to a purchase point: in a car looking for a product, or traveling, etc.
The number of mobile searches, and mobile browser pages requested is rising quickly. Google is already anticipating a future where mobile users will make up a significant percentage of web traffic. With TastyPlacement, you’ll get superior design and superior vision to capture these affluent customers.
Generally, we install mobile browser versions with all our SEO and web design packages. Contact us to learn more.
More Than Just a Pretty Mobile Site
Our mobile sites are more than just pretty mobile versions of websites. They are technically advanced, and appear elegantly in a wide range of browsers. Browser detection is done according to standards set by Google, so you won’t have indexing or ranking problems with your mobile site. Our mobile sites are very lean and very fast–so they load quickly and enjoy favor with search engines.
Get yours today, and stop missing out on web traffic and customers you are losing.
In this post, we analyze a few pages from SEO masters to see if we can divine a magical formula for keyword density.
First, a quick definition. Keyword density is the frequency of a particular search phrase within a body of text or element within a web page. If a keyword phrase appears 100 times within the body of a web page with 1000 words, this frequency represents a keyword density of 10%.
I recently began thinking about keyword density after researching the question and learning that very few experts agree on the proper percentage of keyword density needed to achieve superior search engine results for a given keyphrase. So, we set out to run some analysis on a high-value, highly competitive search phrase to see what we could learn about keyword density. We selected the top search engine results pages and ran the results through a keyword density analyzer; we tabulated the results below.
How to Test Keyword Density: What Keyphrase to Test?
Our test had a few parameters:
- First, the search phrase had to be something that was competitive. We wanted to test a search phrase that the SEO’ers had worked hard to optimize. A competitive phrase was more likely to have been tested and retested to obtain high rankings.
- Second, we wanted a phrase from within the world of SEO–again, a phrase that was worked by its handlers, people that are versed in the idea of keyword density.
- So, we settled on the phrase “SEO Expert”.
We Googled our sample test phrase and sure enough, the top results were from easily recognized names in the world of SEO. The number 1 result was Brad Fallon’s (of the StomperNet SEO education courses) page, BradFallon.com.
And here are the top 3 search results for the search phrase “SEO Expert” (using a Chrome browser):
Keyword Density – Running the Analysis
The table that follows shows the keyword density analysis for the top 3 performing pages for “SEO Expert” for a variety of HTML elements. We have also included the total number of on-page words.
|Attribute Where “SEO Expert” Appears||bradfallon.com |
(% Keyword Density)
|Top10SEOTips (% Keyword Density)||Mr.WebGuru (% Keyword Density)|
|(Total Words in Body Text)||1744||1228||1366|
|Bolded Body Text||0%||40%||0%|
What It Means, and Solving the Riddle
These results intrigued me–at first. Top10SEOTips and Mr.WebGuru’s keyword densities, while for the most part relatively equal, bear almost no relation to the number 1 result, BradFallon.com.
First, with respect to Top10SEOTips and Mr.WebGuru, the results make sense. Sure, there are some differences: Mr.WebGuru has no Meta Keyword for “SEO Expert” and has no bolded body text. Nevertheless, the similarities between these two pages are striking: the keyword densities for Title Tags (22 vs. 28%) Total Word Count (1228 vs. 1366), and H1/H2/H3 Tags (23.5% vs. 25%) are nearly equal.
Meanwhile, Brad Fallon hardly seems to be trying–hence the riddle. Except for a very high keyword density in BradFallon.com’s Title Tag, the search phrase hardly appears at all. And, a reading and review of the pages themselves makes quite clear that Top10SEOTips and Mr.WebGuru are highly focused and hyper-optimized pages, while BradFallon.com is simply a blog front page which displays his 10 most recent posts.
So why does BradFallon.com rank so well for “SEO Expert” when his on-page keyword density is near zero? The answer lies in the number of backlinks that each page enjoys.
As this table shows, BradFallon.com enjoys a tremendous number of backlinks, more than 10 times the 2nd and 3rd results combined. BradFallon.com’s backlinks obviously “brute forced” the search rankings and pushed it to the top of the results–despite BradFallon.com’s lack of specific optimization for the phrase “SEO Expert”.
Keyword Density: The Lesson
But we set out to learn about keyword density–we already know backlinks are important. Setting aside BradFallon.com, the 2nd and 3rd ranked sites offer a valuable lesson. These highly tested pages are obviously finely honed–and thus the keyword density percentages that appear on these pages are a valuable and reliable benchmark that I’ll use going forward–at least until I can get 16,000 backlinks.
So, you hired an SEO firm that has promised you hundreds or thousands of inbound links–but how can you tell if they are outsourcing your important marketing to a foreign country? Of course, outsourcing isn’t a problem in itself, but if the quality of the backlinking submissions suffers, your SEO firm will leave a trail of bad grammar, misspellings, and poorly written descriptions to represent your company and website all over the ‘net.
We run a few internet directories in connection with our web design programs. And these internet directories receive hundreds of submissions a month from all over the world. We see hundreds of listings that are barely legible, or in violation of the most basic rules of link building. And so, every few days, we reject 90% of the inbound links that are submitted to our directories. These are links that should normally be approved, but we are forced to reject them not because of the quality of the sites, but because of the quality of the link submission title and description.
We’ll take a look at some obvious errors that cause real harm to real companies; and, we’ll learn what you can do to prevent it.
Sample: Poorly Written Title Tags (Grammar and Keyword Stuffing)
Here is a submission from a US-based real estate company that came into several of our directories. The unfortunate clients of this backlinking campaign are now left with potentially thousands of lost linking opportunities, and the few hundred links that did get approved were approved by low-value, non-human edited sites, and represent the company poorly. Keep in mind that we get hundreds of these low-quality submissions a week:
Title: Vineyard for sale| Buy a vineyard| vineyard estate for sale| york vineyard for s
- The foregoing title is too long for the default PHP Link Directory submission window, so in thousands of directories it will be cut off–that’s even if it is approved in the directory, which is not likely.
- It’s obviously keyword-stuffed, so no decent directory will approve this submission for that reason (we didn’t).
- The first letters of each word (including city names) aren’t capitalized, so some directories won’t approve.
- This backlinking campaign has obviously been outsourced to folks with poor English skills.
Sample: Description in Broken English
Description: We offers vineyard for sale, Martha’s vineyard for sale, buy vineyard, Marthas vineyard for sale, vineyard for sale California, vineyard land for sale, for sale on vineyard, Oregon vineyard for sale, vineyard property for sale, buy a vineyard, vineyard estate for sale.
- The grammar is horrible (“we offers”).
- The description is keyword stuffed. Anyone who has ever worked in a serious, effective linking campaign knows that keyword stuffing yields a low number of approvals–because directory owners don’t like keywords stuffed titles or descriptions.
If you “follow the trail” of this unfortunate client around the web, you’ll find dozens of links written in broken English. And, one prominent link is this completely nonsensical article, which is little more than a collection of keywords separated by commas: Vineyard for sale| Buy a vineyard| vineyard estate for sale| york vineyard for sale [article was eventually taken down].
Here are some other examples of poorly written descriptions that we rejected:
Adventdesigns is a professional web design company which offer the services are web design, 3d animation, graphicdesign, multimedia and SEO services at affordable cost.
It is very nice blog having lots of information and review about website you usually don’t known about (this submission comes in by the dozens, each month, for a “family” of blog review sites).
How to Investigate the Quality of Your Inbound Links
You can investigate your inbound links to see how they appear on the web. Here’s how to do it:
1. First, you can sign up to Google Alerts. Google Alerts is a service that sends you email alerts when your company’s name (or any other phrase you choose) appears on the web. We use it to learn about new incoming links pointing to this site. Just google the phrase “Google Alerts” to sign up.
2. Or, you can use Yahoo Site Explorer to find all (or nearly all) of the links that point to your website.
- Google the phrase “Yahoo Site Explorer” to get to the Site Explorer.
- In the top window, type in the name of your website, and click the “Explorer URL” box.
- You see a list of all the links on the web (well, the first 1000 or so) that point back to your site. From there you can visit the pages and see how the descriptions are written.
We Deliver Explosive Business Growth
TastyPlacement’s Internet Marketing & SEO Expertise Grew 100s of Companies Like Yours in Our 14+ Years.
We Remain the Consistent Leaders in Experience, Google Certifications, Thought Leadership, Book Authorship & More
TastyPlacement has been a leading SEO company since our founding over 10 years ago. We’ve demonstrated our dominance and leadership again and again: From our book authorship, to speaking engagements, to our unequaled Google certifications, TastyPlacement has the academic philosophy that consistently delivers results for our clients. Our crowning acheivement came in 2015 when we earned admission to the exclusive Google Marketing Platform Partner program. Only 500 companies worldwide have earned this exclusive certification. Is your SEO Agency qualified for this Google Certification? If not, ask why.
Digital Marketing & SEO in 2021 is a technically challenging, serious discipline that takes years to master. SEO is not a casual area of study, especially in today’s complex environment. Our SEO experts specialize in web design, search placement, social media, pay-per-click management, local maps SEO, customer conversions, and much more. Our WordPress development and designs are personal and high-quality. You can call us now at 512-535-2492. We offer our SEO Services throughout the US, but have a strong affinity to Austin area businesses.
Here’s Some Praise from Our SEO Customers:
I have been an Entrepreneur and active buyer of SEO services for over 10 years. The same was true 10 years ago as it is today: TastyPlacement is the agency you want if you want your SEO, PPC and marketing done right.
We have been using TastyPlacement for almost a year now. We have multiple locations over many different states and have been very pleased with both our SEO and our pay per click experience. There are companies that are cheaper, but for the value of service we receive, their pricing is more than fair.
Don’t Hire the SEO Student, Hire the Teacher
Among our academic achievements in the universe of SEO is our authorship of WordPress Search Engine Optimization on Packt Publishing. Our SEO book is not an ebook, it’s a full-length printed book first printed in 2012 and distributed by a publisher and available in bookstores and at Amazon. We teach Search Engine Optimization in other ways: several of our team members have spoken at conferences and seminars including several speaking engagements at the international Pubcon conference.
Why hire a student of SEO when you can hire the team that teaches?
What Are The Benefits of Hiring an SEO Company? (in Austin, or Anywhere)
This is the Straight Talk About SEO. SEO can be transformative; it can elevate your sales to new levels and can literally shift a small company to a business leader in a very short time (but never in 2 months, that’s just not realistic).
How much should I be paying for quality SEO? All together, highly effective SEO boils down to putting in the hard work and the hours to do the job right. Do I sound like I am saying “Effective SEO costs a lot”? Well, maybe so, but the reality is that $400 a month SEO is just not going to do the job. Save your money, because no advertising at that level is going to transform your business.
What happens when you buy bad SEO? So, when business owners purchase SEO and select a less experienced SEO for a low price, a few things happen. First, your new digital agency is simply going to put in fewer hours–they aren’t going to lavish your business with free SEO work, right? SEO is a competitive enterprise: Google and the other search engines are rating your website against your competitors. More time and effort means more effectiveness. Couple this with the fact that inexperienced SEOs don’t really know WHAT to do and you have a recipe for wishy-washy performance.
Google actively recruits the brightest minds on earth to work on its search engine. Google search is spectacularly complex, and so the act of optimizing a website for search engine performance is not child’s play. A few hours a month and some half-hearted spam links are not going to initiate the transformation that you want for your business.
How do I choose the right SEO company? Hiring an SEO company is easy: Find a company that ranks themselves and that Google has seen fit for Certification. The Google Certifications you want to look for are Google Ads Premier (Premier is only for Top 3% Agencies) and Google Marketing Platform/Analytics. TastyPlacement has both certifications.
You might see some Austin SEO companies displaying fancy badges from TopSEOs, Clutch, and UpCity. Unfortunately, those certifications are simply paid subscriptions, anyone can get them.
Unmatched SEO Expertise and Depth Across Multiple Disciplines
At TastyPlacement we have over a decade of experience in online marketing, Search Engine Optimization (SEO), and digital marketing. We have completed over 710 SEO campaigns (the majority in Austin, Texas) in a wide range of industries and local markets including legal education, home improvement services, law, finance, and more.
Industry-Leading Austin SEO Services: Multiple Google Certifications: Adwords, Analytics and GTM
TastyPlacement is one of only 4 Google Marketing Platform Partner companies in the state of Texas. Admission into the GTM program is grueling and reserved for only the most capable companies. TastyPlacement also has earned the highest level of Adwords Certification (Premier). Google says that hiring a certified adwords partner can “help save you time and maximize your return on investment”. Is your current SEO Company certified?
Need to Support an SEO Campaign? Google-Certified PPC Management
In support of your Austin SEO campaign, we can bring all your marketing initiatives together. We can bring a level of PPC expertise that is nearly impossible to duplicate in an in-house environment. We can squeeze more clicks out of a campaign for the same price that you are already paying now. Our Adwords and PPC expertise is a story unto itself.
We Don’t Commit Clients to Long-Term SEO Contracts
Most web marketing and SEO companies need your commitment to a long-term contract . . . but why? At TastyPlacement, every contract we make is “no commitment, no penalty.” It’s very simple: if we don’t increase your business–it’s not a fit. Our clients stay with us for one reason: because our marketing programs bring them a return. We don’t need your long-term commitment–we’ll earn your continued business with service and results.
Are We Really SEO Experts?
Every SEO Consultant says that. But have they written a full-length book on SEO that was actually published? We have. Have they secured all the high-level certifications for an SEO agency offered by Google? We have.
We outperform other Austin SEO companies because we love what we do & we’ve worked longer, harder, and smarter. When leading IT publisher Packt Publishing wanted to add an SEO book to its catalog, they turned to TastyPlacement. Our collaboration yielded “WordPress Search Engine Optimization”. We speak regularly at national and regional SEO & Digital Marketing Conferences.
Top-Level SEO Expertise and Consulting at Down-to-Earth SEO Pricing
Yes, we cost less than the other national SEO companies–a lot less. How?
- We aren’t greedy: we know we’ll both do better in the long run if you grow.
- We are lean: our organization is taut, smart, and well-run.
- We are wise: because of expertise, we don’t waste time and resources on dead-end strategies.
A Stunning Website Portfolio from the Digital Marketing Leaders at TastyPlacement
Get Serious About Leads and Customers for Your Business. No Agency in Texas Matches Our Google Certifications, 10+ Years Experience, Book Authorship, Reputation, and Success.
A Website Needs to Be More Than a Business Card.
Your Website Will Dictate Your Search Rankings & Will Dictate Your Sales
A TastyPlacement Website Ranks Better & Sells More Goods & Services
We see it again and again…because we work so closely with clients and measure and analyze every possible element of their website data–web visitors, even down to inbound phone calls–we learn quite a bit about what works and what does not. Web design impacts your bottom line: an enlightened, fresh website design means more inbound customer calls. It’s called conversion–that’s a fancy way of saying that your phone will ring more often with new customers. Customer conversion is part of web marketing, and it’s the component of web marketing where high rankings can’t help you. It’s your website’s design, navigation, and the copy itself that turns casual browsers into dedicated customers.
A Stunning Website Design That Delivers Customers Year After Year
Unicorn Moving of Austin (“Best of Austin” regular winners) reached out to us in 2015 for a new website design. The design you see in the screenshot is more than an attractive faceplate: Unicorn’s site has been a consistent performer in Google search results, and it really brings in the customers. The site is the subject of a case study on how to fine-tune a website to increase customer action.
eCommerce Beauty & Function for CBD Upstarts, Hempsy
Hempsy is one of Austin’s most exciting new startups in the growing market for CBD products. Our design for Hempsy is both beautiful and feature-rich. Hempsy.com runs on a lighting-fast WordPress installation and leverages WooCommerce for eCommerce functionality.
Success in Massive Houston Market
Advance Orthodontics faces tough competition in Houston, a Top 5 US Metro for population. Braces and other orthodontics are an expensive item, so bringing in new patients requires a sophisticated balance of marketing, attractive website design, and giving patients comfort. We’ve done all this and more for our client.
Complete Market Leadership in 5 Years
If you want to enjoy a guided tour of Austin (pub crawls, winery trips, corporate outings) the top choice is Austin Detours. We launched Detours’ marketing when they launched, and their website has been a central feature of their business success. In 5 short years, Austin Detours has become the market leader for tours in ATX. Keep an eye out though, a redesign is coming in 2019.
Calm in the Tumultuous World of Family Law
Our clients, the Larson Law Firm, operate a family law practice in Houston, Texas. Our design brought SEO power, but also a nuanced calm that comforts clients.
Cabinets are big business: Every home has many. And, if you are Premium Cabinets, with 60 locations nationwide and growing, you need a website that can both bring in customers through search rankings, and get customers excited about Premium’s products.
Testing Yields More Customers: We’ve Collected and Analyzed Data on Millions of Page Views
At TastyPlacement, we analyze and test all aspects of a website’s performance: including whether the website design is yielding inbound customer inquiries. We aren’t afraid to ditch a design if it isn’t performing well. We’ve collected and analyzed data on millions of our clients’ websites’ page views–and that experience leads to expertise.
Unofficial town crier for Google, Matt Cutts, yesterday announced on his blog that Google’s “new toolbar PageRank values should become visible over the next few days.” That’s good news for SEO’ers and webmasters.
Matt added “I’m expecting that also in the next few days that we’ll be expiring some older penalties on websites.”
Update: we witnessed a competitor’s site go from the 70s for a long-tail search phrase into the 20s about about a day or two within the PR update–obviously that site was under a Google penalty that expired.
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