Intro to Installing Dynamic Remarketing on Shopify
Before We Begin
As with any Remarketing Campaign, make sure the following steps are completed before you continue:
- Enable “Remarketing” and “Advertising Reporting Features” in Analytics
- Link your AdWords and Analytics accounts
- Link your AdWords and Google Merchant Center accounts if you’re in the Retail vertical
Once you have completed the above steps, you’re ready to get started with the fun stuff!
Next, Create Custom Dimensions in Google Analytics
Next, you will want to create custom dimensions in Analytics using the attributes for your specific vertical. In our example, we are working with the Retail vertical, but you can find a complete list of verticals and attributes here.
Add Custom Dimensions to Your Shopify Site
You’ll want to make sure that these dimensions are added to the code of your Shopify site. This ensures that when potential customers are served your Remarketing ad, they will be shown the exact products that they viewed on your site.
If you’re in the US, you shouldn’t need to change any part of the following code, however, if you’re in the UK, you will need to replace “US” with “GB.”
- In your Shopify dashboard, select “Online Store”
- In the themes tab, click the box of 3 dots in the top right corner
- Select “Edit HTML/CSS”
- Click theme.liquid in the Layout folder
- Scroll to the very bottom and paste your code directly after the closing body tag
Congratulations! You’re just about ready to start showing all of your competitors what a digital marketing wizard you are.
Create a New Dynamic Attribute in Analytics
Assuming you already have your Remarketing audiences set up in Google Analytics (if not, learn how to set up Remarketing Audiences here) the last step is to create a new Dynamic Attribute in Analytics based on your business type.
To do this, go to the Admin tab of Analytics, under Property, select ‘Audience Definitions’ then ‘Dynamic Attributes.’ Here you will click “+New Attribute” and select your vertical. For Retail, you will want it to look like this:
Once you have completed this step, click save, and you’re all done! Go ahead and start building out your Dynamic Remarketing campaign in AdWords and watch the revenue pour in. Sit back and relax, you’ve earned it champ.
If you get stuck…
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Matthew Bey is a marketing strategist, content writer, search analyst, and web designer. He is an accomplished science fiction writer and one of the leading editorial forces behind the Space Squid Sci-Fi Comedy Zine.