Google announced recently that it would be rewarding websites converting to https by increased ranking position.
Ok, sure, fine, WHATEVER.
But wait, maybe this is a good thing? Let me spend 6 or 7 hours on this to find out.
Thanks for Nothing, Google
Well, things didn’t work out for us on one of our web properties. We converted to HTTPS on the day after Google’s announcement. Our traffic declined by over 18% compared to the same period in the prior month (comparing 14 days of traffic from a Thursday to a Wednesday, to avoid weekend/weekday fluctuations).