Search Engine Optimization plays a major role in the popularity and page ranking of a website. But SEO is not just about putting keywords or phrases in your content. The quality, usefulness, and relevance of what you put in your site makes it more appealing to visitors. There are already tons of websites on the Internet so having distinguishable content would give you an edge against sites that cater to similar market as yours.
In order to create good quality content, here are several tips that can help content writers:
List Your Keywords
You should carefully plan out what keywords to use in your content. There are tools online that could also help you choose keywords that are often used in search engines but most of the time, you have to pay to use these kinds of tools. List keywords you have thought of and if you can, consult with other SEO specialists to know which among your chosen words should be used.
Never Flood Your Article
Choose only one or two keywords to include in your article, maybe three the most. Putting so many key phrases on just one article does not give focus to any one of those keywords. Also make sure that the keywords come naturally in the content and are used in such a way that it makes sense. Flooding or putting too many of the keywords in the article also will not help.
Prioritize Your Market
Always keep in mind that your website is for people and not for search engines alone. Write contents that would cater to the needs of your market; something that is beneficial for them and one that they could share with others. This would also add traffic to your website.
Include Keywords In The Header Tag
The title of your article is as important as the body of the article. Search engines that are crawling your site look at the text in the header tag first. So the exact keywords you have in your content should also be in your header.
Utilize Exact Keyword Phrases
The phrases you choose for your site should be consistent throughout the content. Remember that search engines are machines so it wouldn’t be able to distinguish the difference in the meaning of the words being used. For example, the word wash in the phrase “white wash” or “wash basin” would be all the same for search engines. So exact phrasing of keywords being used should always be implemented in the content.
Images also help a lot in content marketing. Adding pictures that are related to your content especially to the keywords you are using would be useful on images searches. Ultimately, this would direct more traffic to your website because of the relevant images present.
All these tips can be used for a successful Search Engine Optimization. Although the contents in your site play an important role in the marketing of the site, there are other things to consider as well. So learn more about SEO marketing for a successful traffic generation to your website.