• Austin SEO
    • TastyPlacement in the Press
    • Meet the Team
  • Blog
  • Services
    • SEO Services
      • WordPress SEO Service
      • Magento SEO Services
      • Conversion Rate Optimization
      • Why Google Certification Matters
    • PPC & Adwords
      • Adwords & PPC Management
      • Remarketing Services
      • Display Ad Management
      • Facebook Ad Management
      • Pinterest Ad Management
      • Google Ad Grants Management for Non-Profits
      • Adwords App Install Ad Management
      • Product Listing Ad Management
    • Analytics & Data
      • Analytics and Monitoring
      • Google Tag Manager Experts
      • Data Studio Development & Consulting
    • Social Media & Local Marketing
      • Social Media Marketing
      • Local SEO
    • Web Development
      • Mobile Website Design
      • WordPress Development
  • Case Studies
    • SEO Case Studies
      • SEO Case Study: We Beat Lowes, Then We Beat Home Depot
      • SEO Case Study: Total Domination in Houston for Medical Provider
    • Analytics Case Studies
      • Case Study: Updated Design Yields 43% Increase in Conversion Rate
      • Case Study: PPC Optimization Yields Tripled Conversion Rate
    • Social Media Case Studies
      • Social Media Case Study: Hundreds of New Customers From Core Facebook Campaign
  • Portfolios
    • Display Ad Portfolio
    • Design Portfolio
    • Infographic Portfolio
    • SEO Testimonials
  • Contact
    • New Customers: Get to Know Us
    • Customer Service & Support
    • Referral Program
    • SEO Training Seminars
    • Job: Paid Search/PPC/Adwords Analyst
    • Job: Local Digital Marketing Specialist
    • Job: SEO/Marketing Junior Analyst
    • Privacy Policy & Terms of Use
  • Menu Menu

Tag Archive for: analytics

How to Make a Mobile Site Click to Call Link

July 14, 2015/34 Comments/in Mobile SEO/by Michael David

A “click to call” button or link on a mobile or smartphone website can mean the difference between getting a customer to call or losing them forever. Converting customers with mobile sites is a different discipline from converting customers on desktop websites: mobile website visitors are unlikely to read long sales copy, are similarly unlikely to send an email, and are certainly not going to fill out a lengthy web form. In the mobile environment, a phone call is your best route to conversion–after all, your visitors have the phone in their hand!

Coding the Click to Call Link for Mobile Phones (updated for 2015)

To create a click to call link, use the following code:

<a href="tel:8005551212">800-555-1212</a>

“Selling” the Click

Now, let’s improve our click to call link. After all, all we’ve done with the above link is make the phone number clickable; will users know that the phone number is a click to call link? We can “sell” the click by adding a call to action to our link:

<a href="tel:8005551212">Click HERE to Call: 800-555-1212</a>

That’s an improvement, it serves to highlight the link and directs users with a call to action.

Pro Tip: Visually Improving the Click to Call Button

To take our click to call link even further, we can add an arrow to visually guide users to the desired action–and maybe even add a second call to action. You can see this technique in action on the following mobile site:

Click to Call in Action!

Pro Tip: Advanced Analytics Tracking for Mobile Calls

We’ve written a tutorial on how to track the phone calls through a click to call link with Google Tag Manager and Google Analytics.

Tutorials & Case Studies

  • Analytics
  • Backlink Strategies
  • Case Studies
  • Infographics
  • Internet Marketing
  • Local Maps and Local Listings
  • Magento
  • Mobile SEO
  • Our Book: SEO for Wordpress
  • PPC
  • Programming & PHP
  • SEO
  • SEO Power Tools
  • SEO Resources
  • Social Media Marketing
  • Updates & News
  • Web Design
  • WordPress

Our Most Recent Tutorials & Case Studies

  • Test Results: How to Stop Google Re-Writing Your Title Tags in the SERPs
  • Pro Tip: Track Your Website Goals in Google Analytics (and More)
  • How to Connect Google DataStudio to MySQL Database (cPanel Flavor)
  • UTM Codes/Tags: A Quick Guide to Tagging Ads Like a Pro
  • Social Media Case Study: Hundreds of New Customers From Core Facebook Campaign

Search

Archives & Tutorial Categories

  • Analytics
  • Backlink Strategies
  • Case Studies
  • Infographics
  • Internet Marketing
  • Local Maps and Local Listings
  • Magento
  • Mobile SEO
  • Our Book: SEO for Wordpress
  • PPC
  • Programming & PHP
  • SEO
  • SEO Power Tools
  • SEO Resources
  • Social Media Marketing
  • Updates & News
  • Web Design
  • WordPress

Austin SEO Company, TastyPlacement

TastyPlacement
4150 Freidrich Ln Ste C
Austin, TX 78744
Tel: (512) 535-2492

Google Maps: Get Directions or Read Our Awesome Reviews

Quick Navigation: Our Most Important Pages

  • Austin SEO [Home]
  • WordPress SEO Service
  • PPC Management
  • Social Media Marketing
  • Analytics and Monitoring
  • Remarketing Experts
  • Conversion Rate Optimization
© Copyright - TastyPlacement. Made in Austin, Texas
  • Twitter
  • Facebook
Scroll to top