It’s Official: Facebook and Twitter Can Help Your Website’s Organic Rankings
In a thorough and well-research article, Danny Sullivan, search guru at SearchEngineLand.com, discovered that who you are one social media sites like Twitter and Facebook can have a positive impact on your website’s rankings. In other words, a visible and robust presence on social media sites can serve as a signal to Google and Bing that the principle content on your website is rankworthy.
Among the highlights of the article are the following conclusions:
- Bing says that “We do look at the social authority of a user.” Bing continues that it looks at how many people a social media user follows and how many people follow that user in turn and that result can “add a little weight to a listing in regular search results.”
- Google admits the same, saying, “Yes, we do use it as a signal . . . in our organic and news rankings.”
- Google and Bing admit that high-authority users on social media sites will impact the organic rankings of links they point to.
- Both search engines use the number of tweets/retweets and Facebook “shares” of a particular page as a ranking factor for that particular page.
- A link to a website that appears both in Twitter and Facebook is seen (at least by Bing) as more legitimate and rankworthy.
Michael David is the founder, current CEO, and lead strategist at TastyPlacement, based in Austin, Texas. He is the author of “WordPress 3.0 Search Engine Optimization” with the prestigious IT publisher, Packt Publishing. TastyPlacement performs search marketing campaigns, public relations, search engine optimization, social media consulting and online advertising for companies in a wide range of fields.