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Google Marketing Platform Certification (GMP)

Google’s GMP program (previously known as the Google Analytics Certified Partner program, GACP) is much more than individual analytics certifications. GMP/GACP is for agencies, not simply for individuals, and requires a rigorous training program and lengthy application. You can learn more about the program here.

Google’s Prestigious Premier Partner Certification

Google offers two levels of certification within its Adwords program: Google Partner and the more rigorous Google Premier Partner certification. The Google Premier Partner certification and badge serves “to recognize leading agencies that are higher spending and meet additional certification and company performance requirements

Google Tag Manager Sub-Specialization

Google Tag Manager Certification is a sub-specialty under the Google Certified Marketing Platform program. Google Tag Manager is Google’s powerful tool for adding, updating, and managing website tags such as remarketing code and pixels, analytics code, and more.

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