UTM Codes: The Basics When you have multiple channels funneling web traffic to your  website, UTM Codes let you control with precision how that web traffic is represented in Google Analytics. Here, look how slick this is… So an ad tagged like this: https://clientsite.com?utm_source=fb&utm_medium=cpc&utm_campaign=premium-phoenix&utm_content=carousel-phoenix-v2 Will appear like this in your Google Analytics: How it works […]